58. Merken

Japan

1. Takashimaya
2. Coca-cola
3. National
4. Sony
5. Matsushita
6. Toyota
7. NTT
8. Japan Airlines
9. All Nippon Airways
10. Hattori Seiko

Verenigde Staten

1. Coca-cola
2. Campbell's
3. Pepsi cola
4. AT&T
5. McDonald's
6. American Express
7. Kellogg's
8. IBM
9. Levi's
10. Sears

Europa

1. Mercedes
2. Philips
3. Volkswagen
4. Rolls Royce
5. Porsche
6. Coca-cola
7. Ferrari
8. BMW
9. Michelin
10. Volvo

Wereld

1. Coca-cola
2. IBM
3. Sony
4. Porsche
5. McDonald's
6. Disney
7. Honda
8. Toyota
9. Seiko
10. BMW

Nederland

1. KLM
2. Heineken
3. Mercedes
4. Douwe Egberts
5. Philips
6. Rolls Royce
7. Porsche
8. De Bijenkorf
9. BMW
10. Opel